Influencer Marketing
SUBARU
It all started with a simple question: "Are Subarus gay?"—a humorous moment I captured on video while my wife and I were car shopping at a Subaru dealership. Six months later, that spontaneous clip became Subaru's highest-performing organic video, racking up over 6 million views. The success of the video led to a complimentary 2025 Forester and a year-long paid content partnership with the brand.
How it Started….
A Viral Video
In the 90’s Subaru's branding expertly targeted white soccer moms and the lesbian community, solidifying the brand’s identity as the "gay car" in popular culture—a stereotype my wife had in mind when we went to check one out. However, Subaru's current reputation lacked broader representation, particularly within the Black and Black queer communities, and that’s where our perspective made an impact.
Our video posed a question that many shy away from: Is the Subaru really for us—not just the queer community, but specifically the Black and Brown communities?
OVER 5M VIEWS
CTR 64%
100K +SHARES
Then…
Audacity + Vision
Subaru contacted me via TikTok and I insisted on a zoom meeting to present this proposal I’d prepared 24hrs later.
